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The ECKO Guide To Self Publishing
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The ECKO Self-Publisher’s Guide will help you in understanding self-publishing and what it takes to become a self-published author.
The book will take you through all 12 steps of publishing from ISBN assignment and copyrighting to designing your book and finally retail and digital distribution.

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The 12 Steps To Self Publishing

Here is a list of everything you will learn from this book!

  1. Completing Your Manuscript
  2. Editing
  3. Receiving an ISBN Assignment
  4. Copyrighting
  5. Receiving an LCCN Assignment
  6. Interior Formatting
  7. Cover Design and Formatting
  8. Acquiring Book Reviews
  9. Printing
  10. Marketing
  11. Retail Distribution
  12. Digital Distribution

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Excerpts From "The ECKO Self-Publisher’s Guide"

Interior Formatting

Interior layout is one of the most important elements of a successful book yet oftentimes is overlooked by self-publishing authors. Your potential reader will likely glance through your book in retail locations, and if it seems difficult to read or to concentrate on the ideas presented, she will move on to the next book. If the layout is professional and easy to read, she will find the book more creditable and worthy of her time and money.

There are two different aspects essential for interior formatting:

  1. Setting up the interior so that it is print-ready and will print correctly, according to book printing standards.
  2. Setting up the interior so that it is professionally laid out and aesthetically appealing to the reader.

In other words, it is quite possible to set up a book to be print-ready yet failing to have the book look professional or appealing.

Your layout can be unique for your book but there are certain industry standards that make for attractive books. It is always recommended to have a professional layout artist set up your book, but if you decide to go it alone, remember to add margins, a gutter, correct pagination, chapter starts on odd pages, headers, and front and back matter.


Once your book is prepared for publication, you will definitely want to print books to sell on your own. When you sell books on your own, rather than through distribution outlets, you will make more profit per book. The downside is that there will be an out-of-pocket expense to print books.

How many books should you print?

Initially, I suggest that you print somewhere between 50 and 250 books for your first print run, depending on your budget and how many books you anticipate selling right off the bat. You will find that books often sell quite quickly when they are first released so make sure that you have enough on hand to cover sales.

Another reason to start out with a smaller print run is that upon the first printing most authors discover typos and editing problems that were missed. Printing a smaller quantity gives you the option of making corrections before the next print run.

Digital or Offset?

No matter where you choose to print your book, your book will likely be printed digitally if you are printing less than 1000 books. If you print more than a 1000 books at a time, your book may be printed with off-set printing equipment. Because off-set printing requires more time to set up a book for printing, it is only cost effective in larger quantities. Digital printing is generally more cost effective for quantities under 1000.

Retail Distribution

How does retail distribution work and why is it essential?

When considering book distribution, it is important to have clarity on where you would like to take your book. Some authors are satisfied with publishing their books so that they can share them with friends and family or maybe sell them in local book stores, while other authors are seeking global distribution and looking to create a business out of selling their books.

If you are the former author, distribution is not essential. If you are the latter author, distribution is a must. Most major book stores will only accept a book into stock if that book is available through a major distribution network. In other words, if your book is not listed with major distribution channels, such as Ingram or Baker and Taylor, bookstores cannot order, stock or sell your book. Listing with these distribution channels does not guarantee that your book will be on the shelves, but it does allow bookstores to order your book. Marketing and publicity is the other half of the puzzle so it is important that you let the world know about you and your book. Because it is nearly impossible to get your book into retail distribution on your own, you will need to find a publisher who can get your book into distribution; remember to make sure that you keep all rights and control.

With print-on-demand retail distribution, when your book is ordered by book stores, it is printed “on demand” (POD) and shipped to the book store ordering it. When books are sold, you receive royalties.


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The ECKO Guide
To Self Publishing

This book will guide you to become a published author!

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